THE ROLLING ROCK PLEDGE ROLLING ROCK From the glass lined tanks of OLD LATROBE We tender this premium beer for your enjoyment, as a tribute to your good taste It comes from the mountain springs to you "33"

1 - On the Pledge above, including the words "ROLLING ROCK" down to "to you", there are 33 words.

2 - There are 33 letters in the INGREDIENTS LIST: Water, Malt, Rice, Hops, Corn, Brewers Yeast.

3 - 1933 was the year prohibition was repealed, 5 December 1933.

4 - The "33" was used in typesetting to signify the end of a document (actually 30, but they say a mistake was made).
The 33 was left on the document and it went to print. All the bottles ended up with 33 on them and it was too
expensive to have them reprinted, so they decided to keep that batch. So they say, it caught on.

5 - 33 was the Local Union Number of the employees.

6 - There were 33 original employees.

7 - There are 33 different streams feeding into the reservoir from which the brewery draws it's water.

8 - Ground Hog Day, held every year on 2 Feb, is one of Pennsylvania's biggest ordeals. Feb 2nd is the 33rd day of
each year.

9 - Rolling Rock tastes best at AND is brewed at 33 degrees.

10 - It is related to the highest level status (33rd level) attained by the FREEMASONS.

11 - The owner bet $33 dollars on horse number 33 and won. He took that money and purchased Latrobe Brewery in
1933.

the truth...

Let me first tell you about my meetings with Joe and Jim Tito. In July of 1986, Joseph R. Tito called me from his residence at 210 W. Tacoma Ave., Latrobe, Pa. and was interested in putting in a home security and fire alarm system. I owned a company then called Derry Electronics, Inc. I met with Joe and his daughter Dorothy (Hammett) and designed a system for him. During the period of installing the system, I got to know him, his brother and daughter very well. During the winter months, Joe would live at his winter home in Florida and I would watch his home in Latrobe.

When the burglar and fire alarm system was installed, Joe invited me to dinner. At the dinner there was only the three of us, Joe, his brother Jim, and myself. To cut to the chase, I ask Joe where the "33" came from. The two brothers got a charge out of the question and the both began to answer. Jim then agreed that Joe should tell me the story.

Both Joe and Jim had race horses. Both were very involved with racing and breeding horses (remember the Rolling Rock Club, it had horse stables and a small horse track). Well, Joe wanted a picture of his horse on the front of the bottles, however so did Jim. So, after many hours of who's horse it would be, they agreed to a coin toss.

Jim flipped the coin, Joe called tails, and it landed heads. JIM'S HORSE WAS TO APPEAR ON ALL ROLLING ROCK BOTTLES. Jim's horse number was 33. Joe's horse number was 22. So, it all came down to that. If the coin would have landed tails, you would have seen 22 on each of the bottles. Thus, changing the world forever !

Sam W. Jacobs